UV Line
UV Line
UV Line
Overview
In this project case study, I will be sharing my experience designing a new strategy for the UV Line . The goal was to create a new system to transform a utility and health brand into a trendy, desirable brand while raising awareness and understanding people exposed to sun-related risks due to their needs and pain.
Throughout the design process, I focused on creating a new segment aimed at future potential customers, young people, which would encourage a revival of sun protection in Brazil by a new trendy way.
In this project case study, I will be sharing my experience designing a new strategy for the UV Line . The goal was to create a new system to transform a utility and health brand into a trendy, desirable brand while raising awareness and understanding people exposed to sun-related risks due to their needs and pain.
Throughout the design process, I focused on creating a new segment aimed at future potential customers, young people, which would encourage a revival of sun protection in Brazil by a new trendy way.
Process
Breaking down the project
Firstly, I conducted extensive user research to understand the UV line audience as well as the user of the future that UV line wants to reach. From their needs to their pain points with the aging and pharmaceutical image of the brand.
Building on strong foundations
Based on this research, I developed user personas and created a map to validate insights and value proposition for this new segment focused on young people. The new brand proposition is a new UV Line collection for festivals. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design resulting in a UV Line festival kit with many features thanks to customizable clothing, based on models already existing in their previous collections for a circular design.
Collaborating with direct users
Throughout the process, I worked closely with young festival-goers to experiment but above all to ensure that this strategy of a new festival line met their requirements and aligned with the new brand proposition.
Breaking down the project
Firstly, I conducted extensive user research to understand the UV line audience as well as the user of the future that UV line wants to reach. From their needs to their pain points with the aging and pharmaceutical image of the brand.
Building on strong foundations
Based on this research, I developed user personas and created a map to validate insights and value proposition for this new segment focused on young people. The new brand proposition is a new UV Line collection for festivals. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design resulting in a UV Line festival kit with many features thanks to customizable clothing, based on models already existing in their previous collections for a circular design.
Collaborating with direct users
Throughout the process, I worked closely with young festival-goers to experiment but above all to ensure that this strategy of a new festival line met their requirements and aligned with the new brand proposition.
Outcome
The end result of this UV Line Festival kit was a user-friendly and attractive new brand segment that mostly pleasantly surprised UV Line and the customer.
Users appreciated this launch, the positive feedback validated the viability of this brand proposition, all in a festive and awareness-raising experience.
As a result, UV Line has taken this project into consideration and hopes to be able to implement it in the near future.
The end result of this UV Line Festival kit was a user-friendly and attractive new brand segment that mostly pleasantly surprised UV Line and the customer.
Users appreciated this launch, the positive feedback validated the viability of this brand proposition, all in a festive and awareness-raising experience.
As a result, UV Line has taken this project into consideration and hopes to be able to implement it in the near future.
My contribution
Product strategy
User research
Product design
Product strategy
User research
Product design
The team
2 × strategic manager
4 × global designer
2 × strategic manager
4 × global designer
Year
2024
2024