Cremme Dream
Cremme Dream
Cremme Dream
Overview
The Cremme project is above all the global diversification of a new brand identity, this new identity fruit of the Fraco-Brazilian cultural alliance adopts a key term: "Joie de Vivre". My experience in this project will be segmented on the digital communication of Cremme. The objective was to create a waking dream between customers and the "Cremme dream", a brand new interactive showcase connecting the showroom to a poetic journey connection. This space results from the musculature built around the website in order to be able to enter the depths of the brand.
Throughout the process, I focused on the creation of a new visual identity, bridges connecting the physical to the digital, and the modeling of the "Dream".
The Cremme project is above all the global diversification of a new brand identity, this new identity fruit of the Fraco-Brazilian cultural alliance adopts a key term: "Joie de Vivre". My experience in this project will be segmented on the digital communication of Cremme. The objective was to create a waking dream between customers and the "Cremme dream", a brand new interactive showcase connecting the showroom to a poetic journey connection. This space results from the musculature built around the website in order to be able to enter the depths of the brand.
Throughout the process, I focused on the creation of a new visual identity, bridges connecting the physical to the digital, and the modeling of the "Dream".
Process
Breaking down the project
First of all, together with our collaborators, we carried out an in-depth study on the confluence of the “Franco-Brazilian terroir”, with an added focus on the various users and their anxiety and stress problems, in order to understand that this new, assumed identity must constitute a self healing environment.
Building on strong foundations
Based on this value proposition, a sustainable business canva was developed, taking into account key resources, users, key activities, etc. This enabled us to verify and validate a highly coherent solution. From there, I created a high-fidelity prototype using a storyboard and carried out tests with non-customer Cremme users, to refine the design and improve the user experience. The final design resulted in a digital communication focused on showcasing the new Cremme identity, with an online platform linked to activities available at the showroom to immerse the user in this comforting new world.
Collaborating with direct users
Throughout the process, thanks also to the Cremme team, I was able to glimpse work possibilities that were unknown to me, such as working with digital UX UI modes in close collaboration with experimentation, almost instantaneous, with users.
Breaking down the project
First of all, together with our collaborators, we carried out an in-depth study on the confluence of the “Franco-Brazilian terroir”, with an added focus on the various users and their anxiety and stress problems, in order to understand that this new, assumed identity must constitute a self healing environment.
Building on strong foundations
Based on this value proposition, a sustainable business canva was developed, taking into account key resources, users, key activities, etc. This enabled us to verify and validate a highly coherent solution. From there, I created a high-fidelity prototype using a storyboard and carried out tests with non-customer Cremme users, to refine the design and improve the user experience. The final design resulted in a digital communication focused on showcasing the new Cremme identity, with an online platform linked to activities available at the showroom to immerse the user in this comforting new world.
Collaborating with direct users
Throughout the process, thanks also to the Cremme team, I was able to glimpse work possibilities that were unknown to me, such as working with digital UX UI modes in close collaboration with experimentation, almost instantaneous, with users.
Outcome
The end result of this project is a platform on which, as you scroll down, you discover Cremme's new identity, a dream come true, which links not only the products to the showroom, but also to what's around them, putting the user at the center of a Self Healing Environment.
The first users appreciated the warm atmosphere, and the positive feedback validated this first prototype, but above all it validated a new value proposition based on an experience that stands out from Cremme's competitors.
The end result of this project is a platform on which, as you scroll down, you discover Cremme's new identity, a dream come true, which links not only the products to the showroom, but also to what's around them, putting the user at the center of a Self Healing Environment.
The first users appreciated the warm atmosphere, and the positive feedback validated this first prototype, but above all it validated a new value proposition based on an experience that stands out from Cremme's competitors.
My contribution
3D Modelling
Product strategy
Graphism
Product design
Editing
3D Modelling
Product strategy
Graphism
Product design
Editing
The team
2 × strategic designer
1 × UX UI designer
1 × Graphic designer
2 × strategic designer
1 × UX UI designer
1 × Graphic designer
Year
2024
2024